Who We Serve
Developers | Spec Builders | Realtors | Homeowners | Condo Conversions | Apartment Industry | Property Management
Developers
Move your homes off the market swiftly! Offering developers 3 or 6 month programs, Parker Rose has the right solution to attract homebuyers to your development.
- Leverage your investment dollars by taking advantage of Parker Rose's unique rental options and creative design concepts.
- Increase the value of your property by selling homes more quickly and for maximum value.
- Parker Rose can provide solutions for multiple floor plans that will encourage homebuyers to sign on the dotted line.
- Offer your customer a "furnished home" option by taking advantage of our furniture purchase programs.
Actual Story: In Rancho Mirage, Parker Rose was contacted by a developer with 5 new floor plans in a new housing community. They expressed that their primary challenge was deciding how to most effectively invest their money into models, without having to purchase furniture for all 5 floor plans, to effectively represent the luxury feel that was apparent in the new community. Rather than spending hundreds of thousands on purchasing luxury furnishings, Parker Rose negotiated a contract to stage all 5 floor plans from top to bottom for under $100,000. As the homes started selling, the developer found that they were able to increase the listing prices of the available homes as the value of the community continued to increase.
Spec Builders
Sell your vacant homes quickly and for optimal value! Parker Rose offers Spec Builders the ability to compete with large developers, without the large expense.
- Rather than investing in home furnishings, leverage your investment by taking advantage of the unique rental options and innovative design concepts offered by Parker Rose.
- Home staging provides homebuyers with a realistic sense of living in your newly built luxury homes; connect them emotionally!
- Provide your homebuyer with the option of purchasing a furnished home by taking advantage of our furniture purchase programs.
- Stylish home staging designs will accentuate the custom features of your new homes.
Actual Story: A few months ago a spec builder in Rancho Santa Fe was having trouble moving his 3 custom homes off the market. The homes originally listed in the range of $2.5 to $6M and the builder was considering reducing the prices by $500,000 each. After investing $75,000 in a home staging contract with Parker Rose, the builder was able to maintain his desired price and move all three homes off the market within 3 weeks.
Realtors
Sell your high-end homes quickly and for the desired price! Parker Rose is a dedicated marketing partner, helping to accelerate the sale of luxury homes.
- Home staging is a cost-effective investment; the preferred option to reducing the asking price.
- Home staging gives realtors a strategic advantage by emotionally connecting potential buyers to the home.
- Home staging allows the realtor to be competitive with the model homes seen in new developments.
Actual story: A local San Diego realtor had a $5 million dollar home on the market for over two months and was considering a $500,000 price reduction. Instead of dropping the price, she had the home staged from top to bottom, and the home sold the following week. Instead of losing $500,000 off the sale price, she invested $40,000 in home staging and made $460,000 on the list price.
Homeowners
Sell your luxury home quickly and for your desired price! Parker Rose can be your partner is selling your high-end home for the price you'd like.
- Home staging is a strategic investment that will help you avoid reducing your listed and desired price.
- By incorporating fine furniture and accessories, Parker Rose creates an appealing picture for prospective buyers, resulting in a faster sales cycle.
- Home staging highlights the natural strengths of your home, while defining how to use the tricky spaces.
- Home staging allows you to effectively compete with model and spec homes.
Actual Story: A homeowner in Los Angeles was trying to sell his home for $4,250,000. Many prospective buyers thought that the house was nice, but were not interested due to the unusual architecture of the home. After considering a $250,000 price reduction, he decided to invest in home staging for $32,000 and his home sold for the original asking price in only 8 days.
Condo Conversions
Compete with new construction and re-sale homes! As the real estate market becomes more competitive, home staging will give you a strategic advantage, allowing you to sell your condo homes rapidly.
- Parker Rose has expertise transforming apartments into beautiful condos that buyers can call home.
- Take advantage of our flexible terms... use what you need for as long as you need it.
- Parker Rose designers utilize modern furnishings, accessories and accent paints to maximize the appearance of small spaces, creating the feeling of home for potential buyers.
- Offer your first time homebuyers the option to purchase a furnished home by taking advantage of our furniture purchase program.
Actual Story: We recently worked with a condo developer that was transforming an apartment complex into condominiums. The developers really wanted the units to feel like home, but as they were between 650 and 1200 square feet, they felt challenged on how to best convey a homey-feel within a small space. The Parker Rose design team was able to maximize the space by highlighting the best features of the units, and incorporating furnishings that promoted the feeling of home. The developer let us know that within days of staging the units, sales began to increase and the units quickly moved off the market.
Apartment Industry – Models, Clubhouses & Leasing Offices
Rent your units now! Parker Rose can assist you in differentiating your apartment complex from the rest on a permanent or temporary basis.
- Lease up your community more quickly with several models that highlight multiple floor plans.
- Professionally designed clubhouses, leasing offices, and public facilities will increase the perceived value of your apartment community.
- Lease your problem floor plans quickly with our effective design solutions.
- Highlighting the unique features of your apartments, our models will create a "homey" feel to attract potential renters.
Actual Story: An apartment complex in the Orange County area has 5 floor plans in their complex. However, due to budget constraints they were not able to set up model units, which was making it difficult to meet their occupancy goals. Parker Rose offered them flexible contract terms, allowing the complex the ability to show 2 model apartments, one 1-bedroom and one 2-bedroom, with the ability to make changes as needed. As their occupancy requirements changed, so did the models, which increased their occupancy rate from 82% to 96%.
Property Management – Luxury Rentals
Keep your luxury properties occupied! Continually refresh the look and feel of your properties for as long as needed with Parker Rose's real estate design services.
- Flexible terms allow you to invest wisely when customizing homes for your clients.
- Fine furnishings and accessories are available for any length of time and can be easily changed as your client's needs change.
- With an understanding of time sensitivity, homes are expertly designed to enhance the most appealing features of the property.
- Designer consultants work with you to create customized homes for your exclusive and VIP clientele; just like they'd expect from a luxury vacation resort.
- Our design services take care of all the details including luxury linens, towels, kitchen and bath amenities, electronics, and more...
Actual Story: Our relationship first started with a property management company in Los Angeles when they called us for help with a very high-end VIP client that was coming to town. The property manager let us know that her client was requesting a very specific look and feel and she didn't want to have to buy new furnishings and accessories for one client. After learning more about her client, our design team coordinated furniture, accessories, and accent paints to meet the client's expectations. The property manager let us know that her client was extremely pleased with the result and has continued to utilize Parker Rose for her other special request clientele.
